Our Cider Farm: A Fictional Brand Film Made with AI

One of the most exciting things about AI tools right now is the ability to create almost anything you can imagine and to do it quickly, flexibly, and beautifully. I wanted to test just how far that could go with a portfolio piece: something brand-like, seasonal, and full of warm, summery visual tone.

The result? A short, fictional brand film called Our Cider Farm, a comforting, sun-soaked concept that exists purely to show what's possible with today’s AI content tools.

The Spark: A Summer Mood in My Head

The idea hit me on a hot Friday afternoon. I was imagining a soft, hazy, apple-filled countryside brand film, something you’d see from a traditional drinks brand, full of heritage cues and aspirational outdoor living. I wanted to see how close I could get to that look and feel using a mix of tools, and whether I could build a believable visual identity for something that doesn’t actually exist.

This wasn’t a client project. It was simply a creative exercise for my portfolio — and a chance to show clients what AI-generated brand content might offer for future campaigns.

The Workflow: Combining AI Tools with Precision

Each tool I used had a specific role:

Veo3

Videos from text prompts. It’s incredibly powerful, but the results do have a certain “Veo look” to them that needs managing.

Sora

Helped me generate stills with very specific requirements, ideal for filling in where Veo’s output felt too broad.

Kling

Remains my go-to for animating stills. It brought static scenes to life with subtle, believable motion.

MidJourney

Used for its famously beautiful, cinematic image quality it is especially useful for nailing atmosphere and lighting.

Eleven Labs

Gives me a clean, warm, voiceover to match the tone of the piece.

Premiere

Ties it all together. I used it for editing, applying some light grain and sharpening, and keeping the overall grade warm and natural.

Artlist

Supplies the background music. I still find AI-generated music too soulless for this kind of brand tone, so I prefer to use high-quality licensed tracks.

None of the tools surprised me — I’ve used them enough now to know which ones are good for what — but it was satisfying to see how well they still come together when used with a focused creative goal in mind.

The Look: Familiar, Warm, and Shareable

I set out to make something that felt comforting, bright, and familiar, like something you might see during a Sunday night ad break. The voiceover echoed the sort of poetic, aspirational tone that many traditional brands use. There was nothing clever or ironic here. Just warmth, sun, apples, and ease, a fictional cider brand that feels like it could very easily be real.

Sharing the Concept

Because the final piece was created in a widescreen format, it wasn’t ideal for TikTok or Reels, so I didn’t push it heavily on public platforms. I shared it privately with clients, friends, and peers, as well as in my social media stories. For those who saw it, it was a strong proof of concept, both creatively and technically.

What I Took from the Process

This project was a great confirmation that with the right planning and toolset, I can now create exactly what I imagine and storyboard. That’s a powerful feeling especially when clients ask, “what’s possible with AI video right now?” The answer is: more than you think.