Character animation can be a great way to present your story to your audience.
In this example, South Gloucestershire Council and their stakeholders wanted to create a road safety video. They contacted Tim at Tiki Media to talk about an animated explainer video. Following an initial chat, Tim came up with a concept to tell the story from the child's perspective. This would remove any feeling of the parents being told what to do by the council. This was taken a step further by illustrating a character who would narrate the video. The result is an approachable and relatable tone that supports the key messages.